Dossier SUP/GF — Startups & Greenfielding

Some ventures start with a blank map.

Dan has founded, co-founded, and been brought in to build startups across three continents. Salud Health USA, Compass Living, and CasAway are ventures he owned or co-owned and founded or co-founded outright. Kayastha Global Associates and AloeVR are startups that contracted him directly for his commercial and market-entry expertise.

That work has meant greenfielding new markets from scratch — Salud Health USA into Latin America, Compass Living into Southeast Asia, and contracted greenfield work for Kayastha Global Associates into Ukraine and Bulgaria.

Dossier Summary

Founded
Salud Health USA · Compass Living · CasAway
Contracted
Kayastha Global Associates · AloeVR
Greenfields
Latin America · Southeast Asia · Ukraine · Bulgaria
Discipline
Zero-to-one commercial build

Skill Set

What it takes to build from zero

The skills that come up most in startup and greenfield work — each one earned on a specific venture, not a course.

Zero-to-One Company Building

Founded and co-founded Salud Health USA, Compass Living, and CasAway from inception — building the commercial function before there was a company around it.

Greenfield Market Entry

Opened markets with no existing playbook: Salud Health USA into Latin America, Compass Living into Southeast Asia, and Kayastha Global Associates into Ukraine and Bulgaria.

Founder-for-Hire Executive Leadership

Brought in as a contracted executive by Kayastha Global Associates and AloeVR to build commercial functions with founder-level ownership, without founder equity.

Regulatory & Compliance Navigation

Built compliance frameworks for cross-border ventures in emerging markets — tourism registration, liability insurance, and licensing, as demonstrated in Latin American hospitality work.

Cross-Border Partnership Development

Builds trust with local partners, regulators, and institutions in markets where there's no existing relationship or reputation to lean on.

Financial Modeling & Business Case Development

Builds full financial models and compliance frameworks for new ventures from scratch, as with the Villavicencio, Colombia hospitality business case.

Category Creation & Early Commercialization

Brought new technology categories to market for the first time in a given geography — telemedicine through Salud Health USA, VR-based education through AloeVR.

Lean, Resourceful Operations

Runs early-stage ventures without established infrastructure, covering sales, partnerships, compliance, and operations at once until the org chart catches up.

Track Record

Founded, co-founded, and contracted

Salud Health USAManaging Partner / CEO — Founded

Founded and led the venture that greenfielded into Latin America, growing the CareClix telemedicine platform into a 28-country footprint and placing Secured Communications software into Hospital Santa Fe de Bogotá.

Compass LivingCo-Founder & Chief Business Development Officer

Co-founded a hospitality and living-space venture that greenfielded into Southeast Asia, with operations centered in Ho Chi Minh City, Vietnam.

CasAwayFounder

Founded a residential hospitality concept now in early development, applying lessons from prior greenfield ventures in Latin America.

Kayastha Global AssociatesChief Executive Director — Contracted

Brought in as a contracted executive to lead greenfield expansion into Ukraine and Bulgaria, building cross-border business development from the ground up.

AloeVRDirector of National Accounts — Contracted

Brought in to commercialize an immersive VR learning technology within the charter-school vertical, a new category for the market it entered.

"Every market I've greenfielded had one thing in common: no one there was waiting for me to show up."

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